From October 22 to 23, the 2026 Global Dealer Strategy Summit of Keda was solemnly held in Wuhan, Hubei Province, with the theme of "breaking through the situation and leaping over development. More than 200 dealer partners, association leaders and industry experts from all over the world gathered together to conduct in-depth discussions on industry trends, strategic evolution, product innovation, channel transformation and new opportunities in the AI era, and jointly witness many important milestones in the development of Keda. Milestone.

01 Glory Opening Curtain: Starting from Wuhan, Glue Building a New Global Height

The summit officially kicked off with the solemn ceremony of raising the national flag and playing the national anthem.

Mr. Du Kunwen, Chairman of Wuhan Keda, first delivered an opening speech, reviewing the development of Keda from Jiangcheng Wuhan to the world for more than 30 years. He said that Koda can become the world's leading enterprise in terms of sales volume of marble glue and dry hanging glue, which cannot be separated from the persistence and deep cultivation of every dealer partner in the front line of the market. In the future, Koda will continue to take products as the foundation and partners as the core, and join hands with everyone to move towards a higher quality development stage.

Subsequently, Mr. Huang Xiaoming and Ms. Shi Yunfang, representatives of the dealer, delivered speeches on the stage. Combined with their own actual combat experience, they shared the struggle story of walking side by side with Koda, showing the firm confidence of the manufacturers to work together.

Ms. Li Yong, Secretary-General of China Adhesives and Adhesive Tape Industry Association, visited the scene in person and brought the theme sharing of "Drawing a Blueprint for the 15th Five-Year Plan, Gathering Adhesive Reform". From the perspective of top-level planning of the industry, she interpreted the future policy direction and change opportunities of the adhesive industry and affirmed Koda's leading role in technological innovation and global layout.

At the summit site, the inauguration ceremony of "glue building the world" was held ceremoniously. Leaders and guest representatives took the stage together, lighting up Keda's global business map covering 85 countries with the countdown, officially announcing Keda's "global sales of marble glue and dry hanging glue first; The development achievements of glue building global products exported to 85 countries around the world have entered a new stage. The subsequent "High Quality Standard" certification release ceremony marked that Keda, as the first company in the industry to obtain this certification, will provide global customers with stable and reliable products and services with stricter quality standards.

While consolidating the cornerstone of product quality, Koda has set its sights on the long-term future of human settlements. The "Green Declaration: Keda's Road to Sustainable Development" was officially released at the conference site, and all dealers stood up and read it together. Koda solemnly promises that the concept of green environmental protection will run through the whole life cycle of products and take practical actions to protect the health of thousands of families.

02 Thought resonance: finding incremental paths in stock markets

During the two-day summit, more than ten industry experts brought a full-dimensional theme sharing covering macro trends, strategic evolution, product landing, and model transformation.

At the macro trend level, the in-depth interpretation of "Macro Trends in the Fourth Quarter of 2026 and Future Prospects of Adhesive Industry" helps dealer partners to see clearly the opportunities and challenges in the current business environment. "Peak First-Koda's New Strategic Evolution" systematically expounds Koda's complete path to the first brand of civil home decoration in China from a new starting point.

Facing the current situation of stock competition in the building materials industry, the summit specially set up a number of special transformation topics to share: around the "retail transformation from B to c", dismantling the specific methods for dealers to break channel dependence and establish brand operation and user service capabilities; Put forward the final idea of "from product dealers to regional full-category market operators" to open up a new cognition for dealers in the long-term development. In addition, the summit also brought the theme sharing of "How to be a billion-dollar enterprise 1 meter wide and 10000 meters deep based on Koda's four world-first capabilities", deeply dismantling the long-term growth logic of deep cultivation of narrow tracks, and pointing out the path for dealers to do deep penetration of the regional market.

At the strategic landing level, the company's management team has issued a number of planning and support policies. First of all, the "Wuhan Keda Stone Chemicals World's First Market Strategic Plan" defines the core category strategy and key work direction for the next stage. On this basis, the "Keda Distributor Profit Model Transformation and Upgrading Strategy" gives the landing path for distributors to undertake the company's strategy from the three dimensions of extension, strong canal and service to create profits. "Product Market Strategy and Promotion" focuses on "one-stop bonding system for the whole house", the specific terminal play is given.

At the same time, facing the layout of the new track, "Keda Repair Service Business Model" took the lead in opening up the blue ocean of service in the stock market. The "Terminal Market Sales Policy" provides dealers with a systematic terminal undertaking scheme from store display, promotion support to sales landing.

The summit also set up a special "big business on the road" link. In the face of market volume and profit challenges, a number of outstanding dealer representatives who have been deeply involved in the first line and have their own experience of breaking the game took the stage to discuss and share their breakthrough methods and business wisdom. The audience gave money on the stage and resonated frequently, which provided a reference of great practical value for the participants.

03 Technology Breaks the World: From Product Strength to the Future Layout of Al Mind

For the first time, the summit focused on the latest achievements of Koda in the field of emerging glue scene and hard core technology. From the heavy-duty application of epoxy structural adhesive in bridge engineering, to the safety value of building structural adhesive in reinforcement and assembly construction, to the terminal enabling scheme of the whole house one-stop bonding system, a series of technology sharing enables dealer partners to see the continuous expansion of Koda product boundaries and the broad growth space beyond traditional stone chemicals.

In the process of product operation experience, all dealers went to the experience area and personally operated a full range of products such as tile glue, silicone glue, foam glue, epoxy large plate glue, carbon-based tile glue, building structural glue, etc. Under the on-site guidance of technical engineers, they intuitively felt the construction performance and quality advantages of Keda products, and transformed the two-day ideological harvest into real trust in product strength.

Facing the future, the summit focused on new opportunities in the AI era and brought the theme of "Seizing the AI Mind-Making Big Models the 7 × 24 Chief Recommender Officer of Koda Products. In the era of AI reshaping the user's decision-making path, Koda took the lead in laying out the AI's mental position, through the headquarters to enhance the brand potential energy, dealers deeply cultivate the city's collaborative model, to create a new AI customer acquisition ability, for all dealers to open a new flow entrance in the AI era.

04 Walk Together: We'll Start Again on the New Journey

During the summit, a surprise-filled "collection of praise and courtesy" activities and on-site lucky draw were also held. In the past two days, the dealer partners shared the wonderful moments of the conference through trembles and circle of friends to speak for Koda. The on-site lucky draw pushed the warm atmosphere to a climax.

Subsequently, all Koda sales team took the stage to pledge, with a firm statement of commitment to the solid landing of all strategies and policies, for the global dealer partners to do a good job of service and support.

The two-day meeting is not a simple gathering, but a "strategic alignment" for Koda and all dealer partners to face the future ". Standing at a new strategic starting point, Koda will not stop at its existing achievements, but will work with all its families to break through the new track of deep cultivation of products, mode transformation and AI layout, and make the adhesive industry one meter wide to a depth of 10,000 meters.