From March 29th to 30th, the Wuhan Keda "Blue Plan" seminar with the theme of "Blue Inheritance, Innovation and Win" was successfully held in Wuhan Sunshine Hotel. The younger generation of dealer partners from all over the country gathered in Jiangcheng, and in the spring season, they jointly completed an in-depth dialogue on inheritance and transcendence, persistence and innovation.

Macro trends: across the cycle, grasp the pulse of the industry

On the first day of the seminar, the course starts from a macro perspective to help partners build a systematic understanding of the development of the industry.

"Crossing the Cycle, Taking Advantage of the Trend-Interpreting the Impact of the Fifteenth Five-Year Plan on Koda and Coping Strategies"In-depth analysis of the current building materials industry in the cycle stage, guide everyone to jump out of the details of daily operations, with a broader perspective to examine market changes. The course emphasizes that in the face of an uncertain external environment, only by maintaining strategic determination and conforming to the trend of the times can we seize opportunities in the changing situation.

The subsequent "Wisdom Control Trend-Da Guan Zhiyuan-Koda Brand Strategy and Cultural Symbiosis Road" the course outlines a clear path for brand-driven growth for partners from the dimensions of brand value reshaping, cultural identity building, and user mental occupation. The brand building cases and cultural landing practices shared in the course provide a powerful reference for dealers to build their own regional brands and deepen user links.

Strategy decoding: from direction to path, accurate landing

On the basis of the establishment of macro-cognition, training enters the strategic landing link. "Breaking the cocoon and rebirth-landing growth-distribution network expansion strategy and channel value deep cultivation" focusing on the practical issues that dealers are most concerned about: how to effectively expand the distribution network in the new market environment? How to deepen the existing channels and improve the output of a single store? The course is disassembled layer by layer from strategy selection, resource allocation to implementation points, providing partners with a set of replicable and practical methodology.

Product Decoding and Practical Operation link, let partners close contact with the core products of Koda, through the combination of theoretical explanation and hands-on operation, in-depth understanding of product characteristics, construction technology and application scenarios. Some students said: "I only knew that the product was easy to use before, but now I really understand what is good, and I will be more confident in introducing it to customers in the future."

Practical Empowerment: New Media AI, Seize the Opportunity to Win Customers

In the face of the digital wave, the Blue Blue Plan has been specially set up. "New Media City Drainage AI Actual Combat Empowerment" special subject courses. The course focuses on the actual needs of dealers in the local market, and systematically explains how to use new media tools such as short video, live broadcast, and city content to accurately reach target customers. At the same time, the course introduces the application of AI technology in content creation, customer interaction, data analysis and other aspects to help partners improve operational efficiency and seize the opportunity of digital marketing.

The on-site interaction was enthusiastic, and many partners said that this set of practical skills is the most urgently needed "weapon" in current business development ".